"An inch of progress is worth more than a yard of complaint ."
Cold Calling is a Thing of the Past!
There was a time when you had no choice but to cold call. It was the only way to reach decision-makers. Today, there are so many ways to get in front of a potential customer that calling out of the blue is just bad manners. Introduce yourself and your company via social media, a common bond, or an associate. Now the prospect knows your name and your company. With some notice, they may have even done a little research on the subject.
Your goal is to have an ongoing conversation instead of you pitching and sounding “SALESY.” A simple introduction can create an opportunity to build trust, show that you listen to their needs, digest it, and supply a solution that makes you both WINNERS! So before you pick up that phone, get on Facebook, LinkedIn, or Instagram and research the prospect, send them an introduction message (WITHOUT TRYING TO SELL), then go from there. You will close more quality business by doing a little work upfront and being considerate of their time.
Think about it, when was the last time YOU answered a telemarketer’s call, let alone had a conversation with one?
